My Way of Life

About Me

Hi, I am Alta Christie – I am a BIZMOM and Entrepreneur and my biggest passion and my ultimate happiness are my husband and my three young children.  My background is building successful businesses from home and I help other moms who feel stuck, to get empowered and build their own business from home too. 

With 15 years of business experience, research and growing multiple successful business models and being a mom for the past six years, I was able to construct powerful strategies to empower moms to break free from working outside of the home, help build and run their own business in order to be home for their kids while balancing the family lifestyle they yearn for.

I love Empowering moms to get into their OWN business to have the dream lifestyle they yearn for – with their kids and to be there for their kids.  If your burning passion and deepest desire is to be home for your kids and run a successful business on your own terms, what would it mean to you if you had someone show you the way?  That is what I am here for… and I am here to tell you that it is an art, It’s a crazy beautiful dance – and its possible!

Alta Christie

Here is my story…

When I finished my business studies, me and my husband – fresh out of university, decided to go overseas and work and travel in the UK for a year.  This would be my first corporate job.  I learnt a lot, but in my gut, I knew that there had to be more to life than spending all my days behind a desk, or running around like a crazy person and operate on a boss’s demands.  This was not for me – AT ALL.  I was working extremely long hours.  In hindsight I realise that subconsciously I wondered how this type of existence was normal.  Unlike what we have been taught in school, that we will all be working for big corporations and we had to steadily climb our way to the top – that THAT was what we should aim for in life, I strongly felt that there had to be another way.  This was before any digital business world existed, except for the internet.  The whole time we were there I was thinking of ways to start my own business so that I could run my own life.  I came up with the weirdest ideas, that was impractical under circumstances, but I was trying.  Looking back, how right my intuition was.

I told my husband daily that we needed to start our own business when we returned from the UK.  We saved up some money and we could sustain ourselves for at least a few months to a year.  We did not know HOW we were going to do it, nor what business to start, but the fact that my business management degree was specialised in the travel industry, we decided that we wanted to try something exciting.  

We decided to become a tour operator.  A tour operator specifically never took off, but we DID persevere with marketing and building a business that developed.  Before we knew it, we were transformed into a travel agency that specialised in selling Indian Ocean Island travel packages.  It did not happen by us planning it in advance, we just started and did what each day required of us to get something done!  

My husband went back into the engineering field for a while and I ran the business solo.  But he soon needed to return and we had to employ an extra consultant so that we could grow the business further. 
After 5 years of blood, sweat, late nights and literally tears, my husband decided that he really wanted to return to the engineering field full time, which was his qualification field.  We felt that we achieved our goals with the business and we were able to sell the travel agency for a good profit. Within these 5 years I learned everything from business start-up skills, setting up a real business plan, online marketing, SEO, running a service-based business to clients, website development, creative software, editing software and we touched a bit on the social side of blogging.  The only social media platform I recall that was used by businesses extensively back then was twitter.Once the business was sold, I had little choice but to return to the corporate world as we needed a second income.  I liked my new work, but I again found myself feeling unfulfilled at a deeper level.  I guess I just always knew that I would get back into my own business so that I could control my own time and life. When I fell pregnant with my eldest, I quit my job because I knew that there was NO way that I was not going to provide for him while he was such a small baby.  During this time, I fell in love with a natural product that I was not able to find locally.  This sparked my second business idea and I set the wheels in motion.  I still run this business today, where I import and sell natural vitamin C powder to retailers in the local market.  I enjoy it because it is a business to business model and I enjoy working with corporations too.  It allows me to run a business and be home with my kids.  I love it!!

But I wanted to do more, I wanted to really have a significant impact.  I was asking myself, what have I learnt from my experiences that I can share with others to help them.  Everywhere I go I always get told the same thing: “I don’t know how you do it”; or; “You are so lucky that you are able to work from home with your kids”.  These words have resonated with me so much, especially on the hardest days, the days where I even ask myself the question of how do I do it, because I won’t lie, some days are crazy hard.  But all of this have pushed me into taking my own story, my own experience, lessons learned and how I was empowered towards another level where I could help other moms who face the same obstacles.  This was my chance to make a difference, to share my expertise and to help.

Collectively I have 15 years of business experience both in the corporate and entrepreneurial fields.

Digital Expert



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